Whether you are running an e-commerce business or looking to improve your SEO efforts, a high conversion rate is the underlying goal. You could have high organic traffic to your website, but it isn’t very meaningful if they do not turn into conversions.
Conversion rate optimization maximizes your digital marketing efforts by ensuring users complete their customer journey.
In this article, we’ll explore how the best CRO agency, SEO Sherpa, uses innovative strategies to elevate business marketing strategies and provide insights on choosing the best agency.
What is Conversion Rate Optimization?
CRO or Conversion Rate Optimization is the process of increasing the percentage of users who take a desired action on your website. These actions generally fall into two categories: e-commerce and lead generation.
Lead generation conversions are actions that require a user to submit their information online. This can include registering for events, signing up for a subscription, or downloading a demo. Conversely, e-commerce conversions are online sales or products that result in business revenue.
A website with a high conversion rate means that it is optimized to entice customers to get to the final step of their customer journey. The optimization covers improved loading speeds, content with valuable information, and a good website design that offers a user-friendly experience.
What Is A Good Conversion Rate
Conversion rates typically differ depending on your niche, target audience, and marketing goals. However, the average recommended conversion rate ranges between 2% to 5%.
To improve your conversions, it’s essential to understand how to calculate your conversion rate. While there are various ways of calculating your conversion rate, here is a standard formula to get you started.
First, calculate your total conversations and divide them by the total number of visitors. Then, multiply the result by 100 to get the percentage, i.e., (conversions / total visitors x 100).
Reasons Why Your CRO Rate Is Low
CRO rates are affected by various factors. Now that you know how to calculate your conversion rate, here are the likely factors impacting it.
- Slow Loading Pages
In today’s era of convenience, slow-loading pages are a big hindrance to the success of your e-commerce site or business. Generally, a 2-second load time delay leads to up to 87% abandonment rates. Additionally, slow load times impact your business’s reputation. Users who experience this technical hiccup tend not to return to your website and share their experience with friends.
Large image sizes or insufficient coding could be the reason behind your load speeds. Your website server could also be performing poorly, leading to a longer response time.
- Poorly Optimized Content
High-quality content is bait for any consumer seeking information about a product or service. Blogs and social media posts are avenues through which businesses prove their authoritative stand in their niche.
If you’re selling a product without clear information on its use and importance, customers will likely turn to a competitor who is sharing this valuable information.
By disseminating information through a blog, you connect to your target audience and build trust. Customers generally associate with brands that drive meaningful engagement on their websites.
Additionally, your website could be missing a Call To Action or relevant headlines to guide customers to your desired result.
- Mobile Optimization
In today’s digital age, more customers use mobile phones when searching for products or services. Statistics show that 54.4% of global website traffic comes from mobile phones. This means more users are opting for mobile phone browning compared to computers.
If your website is not optimized for mobile use, you will miss out on a significant portion of potential targeted traffic.
Mobile optimization means that your website is fully accessible on mobile phones. This also includes loading speeds and properly cached images. You could likely witness a high bounce rate if your mobile website doesn’t display the full information as the desktop version.
- Value Proposition
In digital marketing, a successful ad should have a value proposition. Besides selling your product, what value are you offering to your consumer? For example, an ad selling cosmetics products with a freebie attached is an incentive for your potential customer. It communicates the value beyond what you are offering. However, value is not defined only by offering free products. It should be compelling enough to address your audience’s pain points.
- Irrelevant Ads
Your conversion rate directly relates to your target audience. The more relevant content you share, the more targeted traffic you drive to our website. You need to put out content that speaks directly to your target audience. This involves using targeted keywords and images in your campaign.
- Changes in Industry Trends
Constant changes to algorithms and trends can negate your conversion rates. Digital marketing is dynamic, with changes frequently taking place. Without appropriately adapting to these changes, your website can miss out on valuable connections with users, leading to a low conversion rate.
How to Choose The Best CRO Agency
Improving your conversion rate is not a one-day job. It is a continuous process. If you are new to digital marketing, it is advisable to work with a reputable CRO agency to optimize your processes and leverage the benefits of high conversion rates.
Here is a guide on how you can choose the best CRO agency.
- Understands Your Business Goals and Needs
A competent CRO agency should take time to understand your business. Before engaging in a service, ensure they fully comprehend your business goals and target audience. Avoid services that promise a one-blanket approach. Businesses are dynamic, and challenges are often unique. Consider a CRO agency that aims to deliver tailor-made strategies that are effective for your business goals.
- Uses Effective Testing Techniques
A/B tests are an effective way of assessing how users will respond to a post or ad. However, these tests can be expensive. A competent CRO agency prioritizes specific tests with a high conversion rate to save time.
Understanding the techniques a CRO agency intends to run on your website is essential. Pay attention to services that prioritize testing.
- Access to the Right Tools and Resources
CRO is a complex process that requires specific technology and resources. A competent CRO agency will have access to these resources when conducting tests. Inquire whether the agency has an A/B testing tool and what testing variants it can deploy.
- Proven Track Record
Investing in a CRO agency is like establishing a new partnership in your business. It’s only right to work with the best CRO agency. When choosing an agency, consider its expertise and experience. You can review client testimonials and online reviews to understand its track record. This research also sheds light on its ethical SEO practices and the success of its previous campaigns.
Conclusion
Working with a CRO agency is a smart investment to boost revenue and sales. These services provide several benefits to your marketing strategy. Their expertise and extensive experience are invaluable in helping your business compete in a dynamic landscape.