For personal brands, influencers, artists, photographers, businesses, and many more, having an active and engaging Instagram account with a huge audience that is interested in this content is crucial. However, the growth of followers in the organic way is really a time-consuming process. Here are the ten tips that will help you to grow your Instagram account faster:
1. Optimize Your Profile
A complete profile that defines a professional creates a positive first impression to the users who may possibly follow the Instagram account. Add the brief description, add website and other social media profiles links to your bio. Select a clear icon for your profile picture and set a cover image on your profile header.
2. Use Relevant Hashtags
Divide the hashtags into the ones that are widely used and those that are focused on specific topics, so the posts appear in both general and specific hashtags’ feeds. Notice which hashtags your competitors are using and try out different hashtags to find the best fit for your brand. Tools such as Soc-Promotion identify the hashtags you use and the followers you have, then recommend appropriate hashtags.
3. Post Consistently
Continue to share high-quality, engaging photos and stories frequently to remain memorable. It makes sure the brand is regularly on the feeds of the followers. Another research revealed that the best frequency of posting that leads to profile visits and engagement was once a day.
4. Host Contests and Giveaways
One of the most efficient ways to attract interest immediately is to use IG contests and giveaways as one of the tools. Make it necessary for entrants to like your page and share the post on their timeline with their friends. Choose incentives that your targeted visitors will find attractive such as free items, gift certificates, or special content.
5. Broadcast Live Videos
Sharing videos live opens the door for followers to get to see the other side of the brand. It is advisable to inform your followers about the live streams in advance so that they can set their calendars and catch them. Going live also makes your video appear at the top of either the explore page or your audience’s feed for a limited time.
6. Influencer Marketing
Collaborate with Instagram influencers that are relevant to your niche and share the same visual and moral standards as your brand. Advertisement through payment per post, trade products or services. They introduce you to their active audience, which is a perfect market for your products or services.
7. Leverage Geotags and Locations
Applying geotags and location tags direct your content to local users who may be willing to engage with your products, services or brand. Tagging posts with your business location(s) can make it easier for people to find you through location searches and geotags.
8. Share It On Another Platform Other Than Instagram
Promote your Instagram profile across other channels like your website, e-newsletters, other social medias, product packaging, print media, signs, business presentations and many others. Include “Follow us on Instagram” prompts accompanied by a link or handle.
9. First and foremost, it is imperative to follow, like and comment appropriately
Engage with the accounts you wish to have a good relationship with by following them, posting comments on their posts, and liking their post. That is why when actively involved in your niche you tend to follow back those that follow you. But do not appear too frequently, look like a spam and do not go beyond the company’s image. There are applications such as Soc-Promotion that is used to find relevant users to engage with on Instagram.
10. Advertise Strategically
Leverage Instagram’s robust advertising feature to amplify posts, and reach out to followers based on their characteristics like age, gender, hobbies, and other activities. Announce new products, special offers, contests, and the best photographs reflecting the proper lifestyle. It is advisable to begin with a small marketing campaign to determine its efficiency – Instagram advertising has services such as Soc-Promotion.
Building and sustaining an audience requires time and planning. However, when it comes to promotion, the right set of promotion tactics such as the functions within Promotion can help enhance the growth of Instagram accounts. What strategies do you employ in order to increase the popularity of your Instagram? Feel free to share your thoughts in the comments section below.
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