Candles are often associated with warm and cosy moments and candle lovers often call them little slices of luxury. Why? That is because they set a certain mood, help them relax, and bring a warm touch to the place. More importantly, they make for a great gift.
But what happens when you order a candle and it arrives melted or broken? All that anticipation of getting a great ambiance falls flat. That’s where carefully designed candle boxes come into play.
Candle Packaging – More Than Just a Pretty Design Element!
I mean just give it a thought. Candles are obviously made of wax which can melt when exposed to heat. They are also susceptible to breakage and can get chipped, cracked, or squashed during transportation. That is why custom-made candle packages are more than just a pretty design element.
Designing a custom candle box that acts as a shield and ensures that your product arrives intact can make a huge difference for your business. Not only does it protect your candles during transit, it also elevates your brand’s image.
So the question is, how to design luxury candle boxes that would spark excitement and joy in the customers? Here is how you can do that. Let’s get started.
Design Packaging That Sparks Excitement!
There are a few key points to consider while designing a candle box that can transform your candles from a product to a personalized experience for customers. Let’s look into what they are and how you can use them to your advantage.
- High-quality Materials
The material you choose to pack your candles in matters a lot. Each type of material gives off a different vibe and serves a purpose. For instance, recycled cardboard is a perfect choice for eco-conscious brands whose customers like eco-friendly products. On the contrary, kraft paper packaging gives a handmade and earthy feeling to customers who appreciate a personalized touch.
The inserts and cut outs also play a key role in setting the tone. There are a lot of options you can choose from such as shredded crinkle paper, packing peanuts, tissue paper, wrapping paper, sleeve packaging, special cut-out trays, and much more.
- A Design That Suits Your Product
While classic packaging boxes always work, why not take it a step further and sprinkle a bit of creativity. Tins and jars are an excellent alternative and are appreciated by customers because they can be repurposed once the candles have served their purpose.
On the other hand, cylindrical tubes, or foldable geometric shapes add a flair of modernity and bring something different to the table. No matter the option you choose, make sure it is sturdy enough to protect the candles so the customers get the best results.
Here are a few ideas to help you design candle boxes of your dreams.
- The Lock Bottom Boxes – These packages have secure bottom locking tabs and are most suitable to hold heavier, thicker candles as they do not need any extra adhesives to hold them in place.
- Sleeve or Sliding Packaging – It is easy to slide over the candles, opens at both ends, and provides a layer of extra protection. Moreover, it gives you space to add branding elements or information about products.
- Crash Bottom Boxes – This is a good alternative option to the lock bottom packaging. The flaps on these boxes are glued together so they can hold heavier products well.
- The Right Colour Palette
When it comes to designing candle packaging for luxury candles, less is always more. A minimalistic design with monotone solid colour always works best. Pastel colours are soothing to look at while earthy tones are peaceful and grounding. On the other end of the spectrum, bold colours are vibrant and energetic.
- The Art of Typography
Choose a font that is easy-to-read, clear, and matches your candle’s scent as well as theme. It adds a charm to the candle and will definitely look elegant. But remember that there is no harm in playing with the style and size of the font. Who knows, you may find something truly unique that will up your branding game.
- Placement of Logo
Logo is the soul of a brand! It needs to shine and make a lasting impression on your target audience so they recognize it. If you want your printed candle boxes to stand out from the crowd, put the logo in the front. Go bold if your design is rather subtle and incorporate the logo in a repeated pattern on the package.
- Add Special Patterns or Textures
Abstract patterns, geometric shapes, floral designs, and different cut out shapes add a unique personality to your candles. To give customers an even better unboxing experience, try using embossed papers or other high-quality materials. These may seem like small details but they add a bit of pizazz to your products.
How To Add The Best Finishing Touches?
To make luxurious candles, try adding some of the following finishing touches to your candle packaging.
- Coatings – matte, UV gloss, spot gloss, soft touch, or pearl finishing all have different feels and purposes.
- Stamping – hot foil stamping, debossing, or embossing can also add a touch of luxury to your candles. Meanwhile, adding metallic elements can help enhance your brand logo.
- Labels – adding labels takes your packaging game a step further. It helps communicate product information and can be matte or gloss laminated.
Looking For Candle Boxes Wholesale?
Since there are too many elements that come into play like shapes, sizes, colours, and more, it is best to get professional help. The kind of help that you can get at Custom Boxes Only UK. They take great care and understand your product’s features as well as what you want to give your customers, allowing them to create the perfect candle boxes for you. So, talk to the team today and give your customers the candles they will love.