Getting consumers to your products can be daunting. Consumers tend to have already developed mental biases for certain brands and products; hence, they pay less attention to new ones. Therefore, you must change that perception and attract them to your brand. That task is complex; however, you can attract more customers if done properly and vigorously.
Knowing how and who you target is key to a good visibility strategy. Once you understand your target, selecting the approach should be easy. However, not all visibility approaches guarantee results.
You can spend more and make no impact, especially if you choose the least effective approaches. Instead of gambling with your option and regretting it later, here are some of the best visibility strategies that will always work.
1. Product Branding
People tend to remember names, colors, logos, and other visual objects. Therefore, embarking on product branding is a good strategy for a brand to increase visibility and get into consumers’ minds.
Product branding can be a good way to stand out among other products, especially in stores, online, and homes. With good branding and including all the brand elements, customers will likely have long-term and good memories of your products. Such perception and memory will likely skew their decision-making and push them toward your products rather than competitors.
The trick is to leverage common and nearly all company products for branding and visibility strategies. Start with smaller and commonly shared objects like a pen. When branding promotional pens for your company, add the brand name, logo, and color to boost visibility.
You can distribute the pens to customers and employees, enabling you to increase brand visibility to a greater audience without spending much. This strategy is good for major businesses like B2B, where social media and television marketing may not work perfectly.
Share the pens with your clients and prospects. Ensure you always have one or two in your pocket to share with people for needs like document signing. Besides promotional pens, consider branding products like files, folders, clothes, calendars, and cards.
When carefully and strategically used, product branding can be a good way to let consumers know more about your products.
The other benefit of product branding for visibility is long-term usage. People use a pen multiple times and store it in drawers, desks, or at home. Whenever they use the pen, what comes to mind will be your brand.
Secondly, as customers use your products, they can also observe and get curious about your brand, especially if the pen is unique due to its branding. All these attributes make product branding a strategic long-term brand visibility strategy.
2. Social Media Strategies
Social media is the ultimate place to promote your business, keep up with consumers, and attract others. A larger percentage of the world uses social media, making it a good way to promote your business and brand. All it takes is consistency, unique messaging, and effective targeting strategies.
To begin with, consider multiple platforms that customize the message or content for all these platforms. Next, focus on the comments, likes, shares, retweets, and other tags. Your content should be unique to enable you to get more likes, tags, retweets, reviews, and comments from consumers.
The beauty of social media is the flexibility. You can boost your product visibility using pictures, videos, memes, GIFs, and plain or humorous messages. There are many ways to go about it and many benefits to reap. You can do it alone or employ social media experts to help.
Social media is contagious; visibility can improve quickly once a message or content is shared. Imagine the benefits of getting more than a million people to know about your brand and products within a day. To do so, you can leverage the influence of social media influencers to help you promote your products on their channels, accounts, and pages.
Unlike other strategies, social media can get you all the necessary publicity within the shortest period. All you have to do is be mindful of the content to avoid negative publicity or visibility. Therefore, work through the message and think of the perfect reactions before sharing.
3. Billboards
Billboards remain one of the most lucrative ways to boost visibility for certain businesses. Instead of buying all the billboards, rent the strategically placed billboards. For instance, consider those along major highways, landmarks, and common places due to the visibility and the people passing around.
Next, focus on digital and smart billboards or LED screens in city squares and buildings. A billboard visibility strategy works best if you consider the designs and message. Ensure it is bright, flashy, and appealing to attract everyone’s attention.
4. Public Relations Events And Sponsorships
Sponsoring events and teams can be an ideal way to target fans of such events and teams. If you do not have the capital to sponsor, you can advertise with the brand or include your marketing content in their facilities, like billboards, premises, and channels.
This strategy may only work for some products since it is more of a targeted visibility strategy focused on a certain audience. Before you sponsor the events or the team, ensure you sell products related to their fans’ needs.
First, find similarities to the brand you wish to partner with, then approach the brand with your proposal. When you partner with other businesses, ensure your message is unique, visible, and dominant to ensure everyone notices.
Conclusion
Instead of spending capital and gambling on various visibility strategies, you can focus on these four. One or multiple strategies will enable you to reach the targeted audience while spending less. Each of these will enable you to engage more and longer with the audience, boosting brand mental positioning.