Getting the right fit can seem impossible if you’re curvy. Simply Be UK has been quietly fixing this problem by helping countless women with their size-inclusive clothing line. I found that there was an amazing collection that spans UK sizes 10 to 32, and this brand needs more attention.
We can’t wait to tell you about Simply Be. This fashion brand believes everyone should enjoy clothes that fit perfectly. Their extensive plus size clothing and wide-fit footwear lines are designed specifically for real-life body shapes. You can get your items the next day if you place your order before 11pm.
The sort of thing I love about Simply Be UK is how they’ve become a go-to destination for curvy fashion lovers. They’ve built a brand that brings together style and comfort, with a focus on getting the fit just right.
Why Simply Be UK Was Created for Every Body
Simply Be UK does more than sell clothes—it believes fashion should celebrate every woman, whatever her shape. Many retailers treat plus-size fashion as an afterthought, but Simply Be has built its identity around inclusive sizing and style choices that enable women.
A mission rooted in size inclusivity
Simply Be started with a clear purpose: every body should experience the joy of fashion that fits perfectly. Their steadfast dedication shows in their size range from UK 10 to 32. This amazing variety runs through their entire collection, from simple everyday pieces to trendy items that most retailers only make in standard sizes.
Simply Be stands out with their complete approach to inclusivity. They offer plus size lingerie and shapewear in cup sizes A-K and back sizes 28-58—a range you won’t find anywhere else in mainstream fashion. Their wide-fit footwear collection helps curvy women who don’t deal very well with finding comfortable, stylish shoes.
The brand aims to become “the UK’s #1 inclusive fashion brand for women”, showing their long-term dedication to body diversity. This commitment earned them a spot in the prestigious “Body Beautiful” exhibition among other fashion giants like Jean Paul Gaultier and Vivienne Westwood. This cemented their role as pioneers in the body positivity movement.
Simply Be’s parent company, N Brown Group, backs this mission with their “Fashion for All” campaign. They challenge “a continued lack of inclusivity in the fashion industry”. Their research shows this issue affects older and larger-sized people more, who feel less confident about how clothing boosts their self-esteem.
Enabling women through fashion
Simply Be believes in a powerful truth: fashion means more than covering your body—it expresses your personality and boosts confidence. They believe women “should be empowered by everything you wear”, so they design clothes that make customers feel amazing.
The brand launched their “Find that Feeling” campaign to reposition themselves. They believe that “making customers look and feel amazing has always been Simply Be’s superpower”. Heidi Kenyon-Smith, General Manager of Simply Be, puts it well: “Our customer doesn’t want to compromise on fashion for fit – she expects both – and we’re determined to empower her with trend-led pieces”.
Simply Be’s dedication to enabling women goes beyond products to marketing. Their “#morethanourbodies” campaign celebrated women’s uniqueness with notable body confidence supporters:
- Felicity Hayward, a pioneer in the body confidence movement
- Sonny Turner, body positivity activist
- Clementine Desseaux, founder of the All Woman Project
- Leah Vernon, feminist writer and public speaker
A Simply Be spokesperson said it best: “Fashion plays a huge part in self-expression, so we’re encouraging all women to use their style to champion their individuality”. Their community loved this approach, praising the brand for “flying the flag for us and helping us to believe we don’t need to conform to societies ridiculous ideologies of beauty”.
Simply Be doesn’t treat plus-size fashion as separate. They specialize in “translating relevant trends to all women no matter their shape or size”. This makes style available to everyone.
A Look at the Simply Be Product Range
Simply Be UK’s collection stands out from other fashion retailers as a rich source of styles that celebrate curves. Their product range blends trendy designs with great fit in every category, making fashion available to women of all shapes.
Dresses for every occasion
The dress collection at Simply Be really stands out. You’ll find everything from casual day dresses to stunning occasion wear. Their styles come in various lengths, particularly midi and maxi designs that work well for different body types. The collection gives you plenty of choices, from work-ready outfits to special evening pieces. Their plus size dresses never compromise style for fit.
Simply Be really shines with their occasionwear collection that “demands all the attention”. The Joanna Hope line showcases elegant pleated dresses, floral designs, and sophisticated evening options. Many pieces have beautiful touches like lace accents, wrap styles, and strategic pleating to improve your silhouette.
Jeans that actually fit
Most women know how hard it is to find jeans that work with curves without gapping at the waist. Simply Be has become skilled at creating this wardrobe essential. Their jeans come in many cuts—from classic high-waisted styles to trendy barrel leg options—designed specifically for curves.
Simply Be’s jeans stand out because they focus on “fantastic fit, comfort and trend-led designs”. The high-waisted options “give you an ultra-defined silhouette”, while stretch denim keeps you comfortable all day. The brand helps customers pick the right rise, waist fit, and length through detailed size guides and fit information.
Lingerie that supports and flatters
The inclusive lingerie range from Simply Be fills a significant gap in the fashion market. Their collection covers cup sizes A-K and back sizes 28-58. This gives curvy women unprecedented choices who don’t deal very well with finding beautiful lingerie that fits right.
The lingerie selection has simple bras for everyday wear and decorative pieces with “delicate lace, luxurious fabrics, and seductive designs”. Simply Be goes beyond basic bras and knickers with complete lingerie sets, shapewear that “enhances your curves and provides gentle support”, and stylish yet comfortable nightwear.
Footwear in wide and extra-wide fits
Simply Be’s extensive range of wide and extra-wide fit footwear makes them unique. This addresses a common need among curvy women who require more accommodating shoes for comfort.
The footwear collection has:
- Everyday flats offering “both comfort and style”
- Versatile boots for cooler weather, including ankle, knee-high and cowboy styles
- Wide-fit shoes providing “extra wiggle room for ultimate comfort”
- Sandals, heels, and slippers to complete any outfit
The brand offers a dedicated “Boots Fit Guide” to help customers “discover their new sole-mates”. Options are organized by calf fit—including standard, curvy, super curvy, and curvy plus. Women with wider feet or fuller calves can now enjoy fashionable footwear without giving up comfort.
Simply Be delivers on their promise through this complete range of dresses, jeans, lingerie and footwear. They ensure that “every size (UK 10 to 32)” can “experience the joy that comes from fashion that truly fits”.
The Fit Factor: What Makes Simply Be Stand Out
Simply Be UK stands out not just for their stylish clothes but their dedication to getting the fit right for every customer. My research shows the brand built everything around solving fit issues that curvy women deal with every day.
True Fit Calculator and size guides
The brand’s True Fit Calculator makes finding your perfect size really easy. This smart tool uses AI technology to give you personalized size suggestions in under a minute—without taking any measurements. The best part is that it’s free, quick and really accurate.
You can get your size in three easy steps:
- Create a profile about your shape and favorite brands
- The system looks at your info and shows your size right away
- Each item shows your recommended size in the menu
The brand also has detailed size guides if you like traditional sizing methods better. These guides show everything from clothing sizes to bra size conversions between UK, US, and European standards.
Wide range of sizes from 10 to 32
Simply Be shows their dedication to size inclusivity by making fashion available in UK sizes 10 to 32 across their whole range. This means both straight-sized and plus-sized women can pick from the same stylish choices—something rare in fashion retail.
The brand designs clothes specifically for real women’s bodies instead of just making standard patterns bigger. They use a 3D scanner to measure real women and use this information to adjust their patterns. They also test their products on different body shapes to make sure the proportions work well.
Their designs include thoughtful features like:
- Adjustable parts for flexibility
- Smart seaming with back yokes and darts to shape better
- Stretch fabric (especially in jeans) so you can move easily
Bras up to K cup and back sizes up to 58
The brand’s lingerie collection really stands out with bras in cup sizes A through K and back sizes from 28 to 58. This amazing range fills a big gap where finding supportive, pretty lingerie for larger busts seems impossible.
You’ll find every kind of bra style: balcony, full cup, front fastening, strapless, multiway, padded, smoothing, T-shirt, and plunge options. They even make non-wired K cup bras—something really rare in the lingerie world.
The brand knows finding the right bra fit can be tricky, especially since old measuring methods came from 80 years ago when body shapes were different. They help customers find their perfect fit through options like “sister sizing”.
Style Meets Comfort: Fashion That Works for Real Life
Ground fashion needs more than a good look—it must work throughout your day and keep you comfortable. Simply Be UK strikes this balance perfectly. Their clothes work for women living their everyday lives.
Loungewear and workwear that feel good
Simply Be’s loungewear collection makes relaxation stylish with pieces you’ll want to wear when someone knocks at your door. The loungewear uses quality, durable materials that stay comfortable and last through many washes. Their oversized hoodies and soft joggers blend coziness with modern style.
Comfort extends beyond your home. Simply Be shows that professional attire can be comfortable too. Their office collection features tailored pieces that flatter your shape and let you move freely. These pieces work smoothly from meetings to after-work drinks, whether you pick day-to-night dresses or smart separates.
Seasonal collections that follow trends
Simply Be treats plus-size fashion as a priority, not an afterthought. They release detailed seasonal collections that adopt current trends. Summer lines showcase cool fabrics like cotton, linen, and viscose that keep you comfortable without losing style. Beach lovers can pick loose kaftan dresses that work as stylish cover-ups, among structured shirt dresses ideal for city walks.
Their collection moves to warm knits and versatile outerwear as autumn arrives. Rich mustard and rust-colored chunky jumpers appear next to cargo pants with utility details. Their light rain jackets layer nicely over knits in changing weather.
Matching family sets and festive wear
Simply Be’s dedication to celebration wear stands out. Their matching family Christmas pajamas welcome everyone to join holiday traditions, whatever their size. These festive sets come with nutcracker prints and Christmas tree patterns.
The family pajama line balances style and comfort. Options range from short-sleeve tops with full-length bottoms to complete long-sleeved sets. Soft, breathable fabrics ensure everyone’s comfort during festive gatherings. These sets work perfectly for Christmas morning photos and cozy nights by the tree.
Simply Be shows they understand fashion must fit into daily life. They make style available for every body, every day.
Why Simply Be Is Still a Hidden Gem
Simply Be UK has won the hearts of countless curvy shoppers, yet remains something of a fashion secret. This paradox makes finding the brand feel like stumbling upon a coveted insider tip.
Under-the-radar brand with loyal fans
Simply Be has fostered a dedicated following who love their steadfast dedication to size inclusivity. The brand maintains an impressive 4.4-star rating on review platforms, suggesting high customer satisfaction. Customers often praise Simply Be’s “boots that are actually for extra extra wide calves” and “great clothes if you are a 14+”. Notwithstanding that, the brand doesn’t get the mainstream attention that many similar fashion retailers enjoy. This makes it a delightful find for those in the know.
Affordable pricing with premium feel
Simply Be stands out because it knows how to deliver quality at reasonable prices. Their outlet section features “women’s clothes sale” items where you can find “essential basics to stand-out pieces” at great prices. The brand runs seasonal promotions with “up to 50% off bestselling brands” including popular names like TALA, Nobody’s Child, and Mango. This sweet spot between affordability and quality creates exceptional value.
Loyalty perks and exclusive offers
The complimentary Simply Be Perks program is a “members-only club that gives you more”. Their straightforward approach differs from traditional point-based schemes and delivers immediate benefits: “surprise discounts,” “free gifts with purchase,” and “one-of-a-kind monthly competitions”. Members receive early access to sales and new collections, which makes loyalty truly worthwhile.
Conclusion
Curvy women have a true champion in Simply Be UK, a brand that celebrates their bodies with fashion that fits perfectly. The brand’s extensive collection makes style available to everyone. They’ve built more than just a clothing line – they’ve created a community where women of all sizes feel valued and understood.
Many brands still ignore women beyond standard sizes, but Simply Be takes a different path. Their impressive size range includes everything from trendy pieces to well-fitting lingerie. The brand’s True Fit Calculator shows their deep understanding of what curvy women need.
Simply Be shines brightest in creating clothes that blend naturally with women’s daily lives. Their collection features professional workwear that stays comfortable, presentable loungewear for surprise visits, and seasonal pieces that keep you looking good all year.
The brand keeps prices reasonable without compromising on quality and thoughtful design, turning fashion equality into reality rather than empty words. Their loyalty program also gives customers great perks that boost the shopping experience.
After learning about Simply Be’s offerings, you might wonder why more people haven’t found this gem yet. This mystery actually works in favor of those who know the brand – we get to enjoy this fashion secret before it catches everyone’s attention.
Fashion shouldn’t make anyone feel excluded or less worthy. Simply Be UK gives curvy women a place where style, comfort, and fit go together with one another. The brand stands out as more than just another plus-size retailer – it shows what truly inclusive fashion should look like for everybody.
FAQs
Q1. What size range does Simply Be UK offer? Simply Be UK offers an extensive size range from UK 10 to 32, catering to both straight-sized and plus-sized women. Their lingerie collection is even more inclusive, featuring bras in cup sizes A through K and back sizes from 28 to 58.
Q2. How does Simply Be ensure proper fit for curvy women? Simply Be uses innovative techniques like 3D body scanning and fitting on multiple body shapes to design clothes specifically for real women’s bodies. They also offer tools like the True Fit Calculator and detailed size guides to help customers find their perfect size.
Q3. What types of clothing does Simply Be offer? Simply Be offers a wide range of clothing including dresses, jeans, lingerie, footwear, loungewear, workwear, and seasonal collections. They provide options for every occasion, from casual everyday wear to elegant occasionwear.
Q4. Is Simply Be affordable? Yes, Simply Be offers quality clothing at reasonable prices. They frequently run promotions and have an outlet section with discounted items. Their loyalty program, Simply Be Perks, also provides members with exclusive offers and discounts.
Q5. What makes Simply Be different from other plus-size retailers? Simply Be stands out for its commitment to size inclusivity throughout its entire collection, offering the same stylish options for all sizes. They focus on creating fashion that combines style, comfort, and proper fit, designed specifically for curvy women’s bodies rather than just scaling up standard patterns.